Do you look forward to ads? Thinking of watching some tonight on a big TV? Enjoying them on Instagram, fb and threads? Flipping through newspapers to read advertising copy? No? Didn’t think so But you’re hooked to media So of course, that’s where ads will go They’ll largely be ignored – they have no idea Most are boring and crass But don't many products still sell? Despite ads treating the customer like a dumbass? Yes – product quality, pricing and distribution helps But instead of just...

You mull over your problems in traffic as your car belts out your favourite music. You doomscroll social media, stopping at a nicely executed idea. You have few real relationships even if many ‘followers’ — you enjoy the company of OTT characters. You see people living in stark poverty — you’re moved by their plight, even in a gallery. You read about crimes that are heinous, yet some humans show a rare kindness. Your life hits a few lows, but you enjoy the highs of sport. You watch prey...

Aristotle said man’s a social animal Bruh, who even is Aristotle? A Greek philosopher, teacher Is he on Insta, how many followers? No, no, he lived in the 4th century BC Oh, thought we’d take a selfie Difficult now, but read his metaphysics, ethics Read? I need stuff that hits I’ll be happy to oblige Ha, funny – bruh, you have an old vibe Can’t be too old if I’m your bro What? Sorry got a text – I’m gonna have to go Oh, so sometimes you do read Whatever – yeah, if it’s a dm or on my feed...