Badvertising!

Do you look forward to ads?

Thinking of watching some tonight on a big TV?

Enjoying them on Instagram, fb and threads?

Flipping through newspapers to read advertising copy?  

No? Didn’t think so

But you’re hooked to media

So of course, that’s where ads will go

They’ll largely be ignored – they have no idea

Most are boring and crass

But don't many products still sell?

Despite ads treating the customer like a dumbass?

Yes – product quality, pricing and distribution helps 

But instead of just noise,

Could your ads make an impact?

Have consistency and poise?

Be based on brand strategy, personality and facts?

Absolutely, ads don’t have to be crap

They’ve to be brilliant because they are an interruption

If not to guys like me, listen to Bill Bernbach

On how ads need to be relevant as well as get attention

Your brand, like a person,  must stand for something

Not entirely depend on influencers or celebrities

Should your brand’s personality be fake and irritating?

Then your ads need to be unique and cool, yet have authenticity

Sure, the whole marketing mix is important

And performance marketing and algorithms get you conversions

But short-term sales isn’t enough to edge out competition

Your brand, in the long term, needs the art of persuasion.