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Updated: May 29, 2021

Do you rush home to watch the TV commercials?

Enjoy your morning tea more with a print or online ad?

To marketing messages, you’re not partial?

OK most are not that good but why are they so bad?

No impact on their audience

No creative idea around a sound strategy

No respect for the customer’s intelligence

Who is to blame, client or agency?

Ad guys without a passion for great ads

Clients who hire experts but always know best

Ad guys who only care for awards, not brands

Clients who don’t value ideas, the agency’s sweat

So, most ads are a waste of money

Boring information instead of clever persuasion

Or plain stupid with nothing more than a celebrity

As bad as pan-masala endorsed by Pierce Brosnan.


Jan 24, 2021

yeah, among other things:)


Blame it on the shortsighted approach of quick returns, on both sides

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