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Badvertising!

Updated: May 29, 2021


Do you rush home to watch the TV commercials?


Enjoy your morning tea more with a print or online ad?


To marketing messages, you’re not partial?


OK most are not that good but why are they so bad?



No impact on their audience


No creative idea around a sound strategy


No respect for the customer’s intelligence


Who is to blame, client or agency?





Ad guys without a passion for great ads


Clients who hire experts but always know best


Ad guys who only care for awards, not brands


Clients who don’t value ideas, the agency’s sweat



So, most ads are a waste of money


Boring information instead of clever persuasion


Or plain stupid with nothing more than a celebrity


As bad as pan-masala endorsed by Pierce Brosnan.