Do you rush home to watch the TV commercials?
Enjoy your morning tea more with a print or online ad?
To marketing messages, you’re not partial?
OK most are not that good but why are they so bad?
No impact on their audience
No creative idea around a sound strategy
No respect for the customer’s intelligence
Who is to blame, client or agency?
Ad guys without a passion for great ads
Clients who hire experts but always know best
Ad guys who only care for awards, not brands
Clients who don’t value ideas, the agency’s sweat
So, most ads are a waste of money
Boring information instead of clever persuasion
Or plain stupid with nothing more than a celebrity
As bad as pan-masala endorsed by Pierce Brosnan.